Privacy Policy
Effective Date: 15 August 2024
Company: Prime Finverse Private Limited
Website: www.primepayindia.com
Email: care@primefinverse.com
Head Office: 4th Floor, Shree Tower, Aman Vihar, Shastradhara Road, Dehradun, Uttarakhand – 248001, India
Other Offices: Bhubaneswar, Bengaluru, Mumbai
1. Introduction
Prime Finverse Private Limited (“Prime Pay”, “we”, “our”, “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy describes how we collect, use, store, disclose, and safeguard your information when you visit our website or use our mobile application and services.
By accessing or using www.primepayindia.com, you consent to the terms of this Privacy Policy.
2. Information We Collect
2.1 Personal Information
We may collect the following:
- Name, Gender, Date of Birth
- Contact details (Phone number, Email, Address)
- Aadhaar/PAN/Passport/Voter ID
- Bank account details
- Selfie, biometric data for KYC
- Employment and income details (for loans/credit services)
2.2 Usage Data
- IP address, device ID, browser type
- Operating system, geolocation
- Pages viewed, actions performed
2.3 Transactional Data
- UPI transactions
- Bill payments, recharge logs
- Loan or insurance applications
- Card usage details
- Booking and wallet activity
3. How We Use Your Data
We use your data to:
- Deliver services (UPI, Loans, Insurance, FD Cards, Bookings, etc.)
- Complete KYC and comply with regulations
- Provide customer support and alerts
- Personalize content and offers
- Prevent fraud and misuse
- Improve app/website performance
- Send marketing communications (with opt-out)
4. Legal Basis for Processing
We process your data under the following lawful bases:
- Your explicit consent
- To comply with legal obligations
- For performance of a contract
- For our legitimate interests (fraud prevention, service improvement)
5. Data Sharing and Disclosure
We may share your information with:
- Banks, NBFCs, and Lending Partners for loans and FD services
- Insurance providers for policy issuance
- Credit bureaus (e.g., CIBIL, Experian) to fetch credit scores
- Bill aggregators & BBPS for utility payments
- Travel and service partners for bookings
- KYC service providers and government-authorized entities
- Regulators, auditors, or legal authorities, when required
We do not sell your data to any third party.
6. Cookies and Tracking Technologies
We may use cookies and similar technologies to:
- Save user preferences
- Track website/app usage
- Analyze behavior for performance improvements
You may control or disable cookies via your browser settings.
7. Data Storage and Retention
- Your data is stored securely on encrypted servers.
- We retain personal data only as long as necessary:
- For ongoing service usage
- To comply with legal obligations
- For fraud prevention and audit trails
- For ongoing service usage
Data is deleted securely after the retention period ends.
8. Data Security
We implement:
- SSL encryption
- Two-factor authentication (2FA)
- Secure cloud infrastructure
- Limited internal access control
- Regular security audits
However, no system is 100% secure. You are responsible for maintaining the confidentiality of your login credentials.
9. User Rights
You have the right to:
- Access your personal data
- Correct or update your data
- Withdraw consent at any time
- Request deletion (subject to legal and regulatory retention)
- Opt-out of marketing communications
To exercise these rights, email us at care@primefinverse.com.
10. Children’s Privacy
Our services are not intended for individuals under the age of 18. We do not knowingly collect personal data from minors.
11. Third-Party Links
Our website/app may link to third-party websites. We are not responsible for their privacy practices. Please review their policies before submitting data.
12. Changes to This Policy
We may update this Privacy Policy periodically. Changes will be posted on this page with the revised “Effective Date.” Continued use of our services after changes implies acceptance.
13. Grievance Officer
In accordance with the Information Technology Act, 2000 and rules, the name and contact details of the Grievance Officer are:
Grievance Officer: (To be Appointed)
Email: care@primefinverse.com
Response Time: Within 7 business days
14. Contact Us
If you have any questions or concerns regarding this Privacy Policy:
Prime Finverse Private Limited
4th Floor, Shree Tower, Aman Vihar,
Shastradhara Road, Dehradun, Uttarakhand – 248001, India
Email: care@primefinverse.com
By using www.primepayindia.com and Prime Pay’s app or services, you agree to this Privacy Policy.